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He spends the first half of the book explaining why the old path to Industrial Age financial success -- "get a good education, find a good job, work hard for forty years, invest in stocks and real estate, etc." -- no longer works in the Information Age. The second half of the book explains what network marketing is, what it is not, and why it is the best option to create personal income security today.
Kiyosaki lends his substantial credibility to this much-misunderstood business to clear away the misconceptions that keep many prospects from joining. He demolishes objections one by one so that those who are determined to succeed in "The New Economy" will see that only network marketing offers all the benefits of a huge business, with none of the risk, expense, and complexity.
Network marketing is a revolutionary business format that relies more on communication, leadership, and team-building skills than it does sales skills. It doesnt require a college education or large investment to build a six-figure (or higher) income. There is no glass ceiling. There is no need to abandon a J.O.B. to start a network marketing enterprise.
This is the book to give your best prospects and team members The Business of the 21st Century. It is a quick read which explains the business, without the usual hype about the magnificent potential incomes, but rather, in the context of what makes any business a success in our current economic situation.
I especially liked the final chapter of the book, where Kiyosaki describes network marketing as a democratic force for increasing world peace and prosperity. Network marketing is leveling the playing field, making the opportunity of building a successful business available to all.
More than "just another business book", this is truly a message of hope for those looking for the opportunity to create their own income security in this period of global economic transition.
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The Business of the 21st Century
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