John Carlton - Copywriting Sweatshop

Tutorials

Carlton says at the beginning of the program that he's hoping to help people learn how to copywrite. This is not what occurs in the traditional sense.
This program is actually a hot-seat type program where you goes through and breaks down various examples of copy from different industries (the attendees, from various industries, brought copy samples with them). For the most part, however, he covers a lot of marketing advice.
He repeatedly says that he doesn't want this to be a marketing hotseat, but that's still what it become for a lot of people. While you might be disappointed at first if you're expecting copywriting teaching, don't be: this clearly demonstrates how intertwined marketing and copywriting truly are, and if you're ignoring the marketing, it doesn't matter what your copy is like. It really highlights that you have to handle both sides for your product to be promoted successfully.
This program gives you a window into how he approaches product sales, as well as showing you what to do and what to avoid in order to be successful in selling
Recommended, and certainly worth the download.

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John Carlton Copywriting Sweatshop

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