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This book explores the fundamental decisions that will guide the future of organisations, and how such matters can be identified, evaluated and implemented. It presents a comprehensive, structured and critical approach to strategic management. Its underlying theme is the need to consider not only the rational approach to strategic decision making, but also the creative aspects of such decisions – an approach that remains unique to this strategy text. The book argues that both of these are essential to enable students and practising managers to develop successful strategies.
Contents Chapter 1: Corporate strategy Chapter 2: A review of theory and practice Chapter 3: Analysing the environment - basics Chapter 4: Analysing markets, competition and co-operation Chapter 5: Developing customer-driven strategy Chapter 6: Analysing resources - basics Chapter 7: Analysing human resources Chapter 8: Analysing financial resources Chapter 9: Analysing operations resources Chapter 10: Purpose shaped by vision, leadership and ethics Chapter 11: Purpose emerging from knowledge, technology and innovation Chapter 12: Purpose delivered through corporate and business objectives Chapter 13: Developing strategic options: the prescriptive process Chapter 14: Strategy evaluation and development: the prescriptive process Chapter 15: Finding the strategic route forward: emergent and prescriptive approaches Chapter 16: Organisational structure, style and people issues Chapter 17: Resource allocation, strategic planning and control Chapter 18: Government, public sector and not-for-profit strategies Chapter 19: International expansion and globalisation strategies Chapter 20: The dynamics of strategy development and entrepreneurial growth Chapter 21: Managing strategic change Chapter 22: Building a cohesive corporate strategy
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Corporate Strategy 4th Edition
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